ADDA's marketing and sales teams were in need of a cohesive illustration style to go along with their updated branding. The new illustration library includes icons and larger spot and hero illustrations for numerous use-cases under their umbrellas of HR Administration, Benefits, Payroll, Employee Relations, and Talent Recruiting. From literal designs like a dollar bill and coins to represent payroll, to conceptual designs such as a whistle to represent executive coaching, I worked with the ADDA team to find the most user friendly translations from words to image.